About THE LIST · Switzerland · Est. 2026
BehindTHE LIST.
The thinking, the principles and the person behind THE LIST.
01 / Why THE LIST exists
The best experiencesshouldn’t get lostin the feed.
Great places don’t simply need more reach. They need the right people to discover them, experience them and carry them further.
At the same time, creators spend a lot of time on requests, negotiations and coordination before any collaboration even happens.
THE LIST brings both sides together — curated, uncomplicated and on equal terms.
A different way to discover.
02 / What we believe
A pointof view.
Four principles we curate by — and the ones we say no by.
- 01
Curation over mass
Quality and relevance before the biggest numbers.
- 02
Access over discounts
THE LIST doesn’t sell a discount. THE LIST creates access.
- 03
Fit over followers
The right creator matters more than the biggest creator.
- 04
Experience over ads
Great content always starts with a real experience.
03 / The founder
Why IcreatedTHE LIST.
“THE LIST came out of a simple observation: good creator collaborations work — but getting there is often needlessly complicated.”
As someone who knows both sides — creators and businesses — I wanted to build a place where access, matching and collaboration become simpler, more personal and more valuable.
Noemi Eggenberger
Founder, THE LIST